Branding vs. No Logo: Current Trends in Croatian Art

As an introduction to the present day situation in Croatia and its contemporary art, one artist’s project is particularly illuminating. Kristina Leko’s Milk 2002-03 puts the problem of standardisation processes in Europe into focus by pointing out the danger in the disappearance of local cultural diversity.

The case in question is that of the Zagreb Milkmaids, who for centuries have brought fresh homemade cheese and cream to the city markets, and have become one of the ‘trademarks of the city’, as it states in the Milkmaids’ Declaration.

We read further, ‘buying fresh cheese and cream in this way is a … Read more